How do we
want to live?

Image-booklet for the Internationaler Bund (IB)

December 2022
with WERTansich(t) for
the Internationaler Bund
Concept, Editorial and Illustration
Freelance

The workshops of the IB project “How do we want to live?” strengthen democratic education for students and people in the school context. Using real-life examples and creative approaches, they counteract prejudice and discrimination and promote open discourse. The interactive booklet designed for this purpose is an important part of public relations to advance the project and gain support from sponsors, and also serves as an annual review.

Thinking

I was responsible for the graphic concept and implementation, while all texts were written by Vatan Ukaj and Özge Uslu from WERTansich(t). The corporate design of the Internationaler Bund was used as a starting point, but I applied it flexibly. To emphasize the interactive character and create an engaging design, I avoided using photos and instead illustrated parts of the booklet. This allows readers to better identify with the people in the booklet and gain insights into the project, encouraging reflection.

Unlike an ordinary brochure, “How do we want to live?” does not begin with a foreword or even the table of contents — instead, an initial question prompts readers to reflect and immediately establishes the interactive character of the booklet.

From the table of contents onward, footprints run as a common thread throughout the booklet. They show the path a person can take and make it clear that every member of society automatically leaves traces. The continuous footprints lead past information pages and interactive pages that present tasks from the workshops. They end on a detachable postcard that invites readers to write down their own thoughts and suggestions and send them to the Internationaler Bund.