10 Years
Busch­kollegium

Design concept for the jubilee concert

June 2022
BuschKollegium e.V.
Concept, Editorial, Poster,
Type design and Illustration
Freelance

→ Thinking
→ Type Design
→ Cover Design
→ Booklet
→ Promotion

The BuschKollegium Karlsruhe is an open association of musicians and is dedicated to the chamber music of Adolf Busch. In 2022, the BuschKollegium celebrated its 10th anniversary. On this occasion, a major anniversary ­concert took place at the ZKM Kubus Karlsruhe, for which I designed the complete public­ communi­cation.

Concept

Since Adolf Busch (*1891) lived and worked during, among other times, the "golden" 1920s, I drew strong inspiration from the decorative, geometric elements of the graphic and type design of that era. My design aimed to capture the spirit of that time and connect it with the celebratory concert in the 21st century.

Development of the
Typefaces

Development of the Typefaces

Specifically for the anniversary, I developed a typeface inspired by Art Deco. The greatest challenge was to bridge elegance and opulence while walking the line between professionalism and approachability – values that are important to the musicians of the BuschKollegium.

Therefore, I constructed the "BuschDisplay" font by hand. Imperfect lines provide a natural, likeable, and personal look, despite the noble-looking, graphic Art Deco elements.

In addition to the characteristic, playful display font, I developed another typeface with narrow, hand-drawn glyphs, the "BuschSans". The "BuschSans" manages to create a connection between the Poppins Regular for body text and the delicate "BuschDisplay".

Cover Design

As the central element of the program booklet cover, I illustrated a violin scroll that directly references the composer and violinist Adolf Busch.

Turned upside down: During the COVID-19 pandemic, this represented the reality of life for many musicians, as their livelihood was only allowed to take place with restrictions. Even at the time of the anniversary concert toward the end of the pandemic, the musicians didn't know weeks in advance whether they would be able and allowed to play.

Inside the
Program Booklet

The program booklet contains personal texts, histories, and reports from a total of thirteen authors. To ensure the brochure didn't become a tiring wall of text, I decided to break up the texts with illustrations and many images.

Promotional Materials

In addition to the program booklet, I designed matching promotional flyers and online announcements for the website with all important information and links to ticket sales. Posters that were displayed throughout the Karlsruhe area were also part of the package and sparked curiosity about the summer concert.

Who did what?

Members of BuschKollegium
Text and Photographs

By me
Concept
Design and Layout
Illustration