Digital Exhibits

Digital Exhibits
Semester 4, 2021

Likegeil: Interactive and scenographic exhibition on the addiction to judge others
with Romy Munder and Nils Jacobsen

The average German spends 84 minutes a day on social networks in 2021. That's just under 10 hours a week and over 500 hours a year. Or, in other words: we spend 21 days a year only on social media. And Germany still does quite well in an international comparison. But what makes social media platforms like Facebook, Twitter, Instagram and, more recently, TikTok so popular? The answer, on the surface, is pretty simple. We are looking for confirmation and are at the same time addicted to the evaluation of others. This is exactly what our exhibition element deals with. In a atmosperic video clip that engages visitors on a visual and auditory level, we show how a single comment influences Instagram's algorithm and what it can trigger.

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Arrangement in the room

The exhibition module consists of two visual elements: an interactive touch display positioned in the center and a large-scale beamer projection that complements the touch display and on which the spatial clip plays. In addition, surround speakers fill the room with the sounds of the video clip.
Schedule of the exhibition module

At the beginning of a run of the exhibition module, the beamer surface is black and only the interactive screen is illuminated. It shows the stand-by display of a smartphone. By means of motion sensors, the exhibition module registers approaching visitors. Then a notification pops up on the start screen, which visitors can touch. They are subsequently shown an Instagram post, which they can comment on with a sentence of their choice. This interaction triggers one of three szenographic films, depending on the choice.
Explanatory contents

But our exhibition module does not only work as a spatial movie clip, but also includes an explanatory and learning level. A narrator's voice explains to visitors the simple mechanisms of the social network Instagram. The narrator's text is also presented visually in a slightly abbreviated form.

At the beginning of the ambient movie clip, only the touch display and another screen can be seen. Step by step, more screens appear until the visitors can simultaneously view the events in the commentary column of the post from the perspective of three different social media users.

For the proper arrangement of the different screens and the interactive display, we conducted various user tests, which finally led us to the arrangement shown on the right. This way, the exhibition module is just as easy to use for children as for adults.

Positive comments

This video shows you the run of the exhibition module when the visitor selects the positive comment.

Video editing: Nils Jacobsen
Interactive prototype: Romy Munder
Szenographic movie clip: Antonia Götz

Negative comments

This video simulates the flow of the exhibition module when the visitor selects the negative comment.

Video editing, szenographic movie clip, texts and audio: Antonia Götz